{"id":10963,"date":"2019-11-05T00:00:00","date_gmt":"2019-11-05T00:00:00","guid":{"rendered":"https:\/\/studebaker.priemerhosting.com\/reaching-the-masses-studebaker-companion-models\/"},"modified":"2019-11-05T00:00:00","modified_gmt":"2019-11-05T00:00:00","slug":"reaching-the-masses-studebaker-companion-models","status":"publish","type":"post","link":"https:\/\/studebakermuseum.org\/reaching-the-masses-studebaker-companion-models\/","title":{"rendered":"Reaching the Masses: Studebaker Companion Models"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"808\" class=\"size-large wp-image-7011 alignleft\" src=\"https:\/\/www.studebakermuseum.org\/studebaker-main\/wp-content\/uploads\/2019\/07\/Rockne1.jpg-for-website-1024x808.jpg\" alt=\"Rockne\" srcset=\"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/07\/Rockne1.jpg-for-website-1024x808.jpg 1024w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/07\/Rockne1.jpg-for-website-300x237.jpg 300w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/07\/Rockne1.jpg-for-website-768x606.jpg 768w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/07\/Rockne1.jpg-for-website-1536x1212.jpg 1536w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/07\/Rockne1.jpg-for-website.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\u201cCompanion\u201d automobile brands were all the rage during the \u201820s and \u201830s as the industry rushed to debut new marques. Studebaker also jumped on this bandwagon and fielded a pair of new brands, Erskine and later Rockne, as it attempted to penetrate the low-price field. The 1927 Erskine debuted to great fanfare, but proved uncompetitive in both price and power. The 1932 Rockne, named for Notre Dame football coach and Studebaker employee, Knute Rockne, lasted just two model years. Although the Erskine and Rockne proved unsuccessful, the lessons learned helped Studebaker develop its most popular model ever \u2013 the Champion.\u00a0<em>Reaching the Masses: Studebaker Compani<\/em><em>on Models<\/em> tells the stories behind these vehicles and also looks at competitors\u2019 attempts to broaden their market share.\u00a0 This exhibit will open Friday, November 8, 2019, and will be on display through February 2020.<\/p>\n<figure id=\"attachment_7096\" aria-describedby=\"caption-attachment-7096\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-7096 size-medium\" src=\"https:\/\/www.studebakermuseum.org\/studebaker-main\/wp-content\/uploads\/2019\/11\/DSC_0102-300x200.jpg\" alt=\"1937 Packard\" width=\"300\" height=\"200\" srcset=\"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/11\/DSC_0102-300x200.jpg 300w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/11\/DSC_0102-1024x683.jpg 1024w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/11\/DSC_0102-768x512.jpg 768w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/11\/DSC_0102-1536x1024.jpg 1536w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/11\/DSC_0102-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-7096\" class=\"wp-caption-text\">1937 Packard<\/figcaption><\/figure>\n<p><img decoding=\"async\" class=\"alignright wp-image-7095 size-medium\" src=\"https:\/\/www.studebakermuseum.org\/studebaker-main\/wp-content\/uploads\/2019\/11\/DSC_0076-300x200.jpg\" alt=\"Erskine\" width=\"300\" height=\"200\" srcset=\"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/11\/DSC_0076-300x200.jpg 300w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/11\/DSC_0076-1024x683.jpg 1024w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/11\/DSC_0076-768x512.jpg 768w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/11\/DSC_0076-1536x1024.jpg 1536w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2019\/11\/DSC_0076-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCompanion\u201d automobile brands were all the rage during the \u201820s and \u201830s as the industry rushed to debut new marques. Studebaker also jumped on this bandwagon and fielded a pair [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":10964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reaching the Masses: Studebaker Companion Models - The Studebaker National Museum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studebakermuseum.org\/reaching-the-masses-studebaker-companion-models\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reaching the Masses: Studebaker Companion Models - The Studebaker National Museum\" \/>\n<meta property=\"og:description\" content=\"\u201cCompanion\u201d automobile brands were all the rage during the \u201820s and \u201830s as the industry rushed to debut new marques. Studebaker also jumped on this bandwagon and fielded a pair [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studebakermuseum.org\/reaching-the-masses-studebaker-companion-models\/\" \/>\n<meta property=\"og:site_name\" content=\"The Studebaker National Museum\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2024\/03\/DSC_0076-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Drevet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Drevet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/reaching-the-masses-studebaker-companion-models\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/reaching-the-masses-studebaker-companion-models\\\/\"},\"author\":{\"name\":\"Maria Drevet\",\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/#\\\/schema\\\/person\\\/2a5b581c4b9d6e451aba211f78a020ec\"},\"headline\":\"Reaching the Masses: Studebaker Companion Models\",\"datePublished\":\"2019-11-05T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/reaching-the-masses-studebaker-companion-models\\\/\"},\"wordCount\":152,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/reaching-the-masses-studebaker-companion-models\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studebakermuseum.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/DSC_0076-scaled.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/studebakermuseum.org\\\/reaching-the-masses-studebaker-companion-models\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/reaching-the-masses-studebaker-companion-models\\\/\",\"url\":\"https:\\\/\\\/studebakermuseum.org\\\/reaching-the-masses-studebaker-companion-models\\\/\",\"name\":\"Reaching the Masses: Studebaker Companion Models - 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