{"id":11055,"date":"2021-10-21T00:00:00","date_gmt":"2021-10-21T00:00:00","guid":{"rendered":"https:\/\/studebaker.priemerhosting.com\/mercedes-benz\/"},"modified":"2021-10-21T00:00:00","modified_gmt":"2021-10-21T00:00:00","slug":"mercedes-benz","status":"publish","type":"post","link":"https:\/\/studebakermuseum.org\/mercedes-benz\/","title":{"rendered":"Mercedes-Benz"},"content":{"rendered":"

\"\"Mercedes-Benz is one of the automotive industry\u2019s oldest and most respected brands. During the mid-1950\u2019s, Daimler-Benz, producers of Mercedes-Benz (M-B) automobiles, was looking to expand its market in the U.S. An agreement was reached in 1957 for Studebaker-Packard to serve as the U.S. distributor for Mercedes-Benz products. M-B, which sold just 36 cars in the U.S. in 1953, now had a ready-made dealer network, and Studebaker, sorely in need of cash, received $5 million. Selected Studebaker dealers added M-B to their lineup, including South Bend\u2019s own Freeman-Spicer. Sales of M-B automobiles increased dramatically. In 1959, M-B retailed just over 12,000 cars in the U.S.<\/p>\n

 <\/p>\n

Following Studebaker\u2019s closing of its South Bend plant in 1963, Daimler-Benz began negotiating a buyout of its contract with Studebaker. In the fall of 1964, an agreement was reached for $9 million and Daimler-Benz set up its own North American distribution network. Certain Studebaker dealers, including Freeman-Spicer, continued handling Mercedes-Benz following Studebaker\u2019s shutdown. The M-B brand continues to be an industry leader, thanks in no small part to Studebaker introducing is products to U.S. consumers.<\/p>\n

About this Series<\/h2>\n

Studebaker\u2019s Cousins was on display at the Museum in 2014.\u00a0 This\u00a0series of articles<\/a>\u00a0comes for the displays from that exhibition.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mercedes-Benz is one of the automotive industry\u2019s oldest and most respected brands. During the mid-1950\u2019s, Daimler-Benz, producers of Mercedes-Benz (M-B) automobiles, was looking to expand its market in the U.S. […]<\/p>\n","protected":false},"author":11,"featured_media":11056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,24],"tags":[],"class_list":["post-11055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-special-exhibitions","category-studebakers-cousins"],"acf":[],"yoast_head":"\nMercedes-Benz - The Studebaker National Museum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studebakermuseum.org\/mercedes-benz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes-Benz - The Studebaker National Museum\" \/>\n<meta property=\"og:description\" content=\"Mercedes-Benz is one of the automotive industry\u2019s oldest and most respected brands. 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