{"id":11075,"date":"2022-01-31T00:00:00","date_gmt":"2022-01-31T00:00:00","guid":{"rendered":"https:\/\/studebaker.priemerhosting.com\/palm-springs-designing-the-avanti\/"},"modified":"2022-01-31T00:00:00","modified_gmt":"2022-01-31T00:00:00","slug":"palm-springs-designing-the-avanti","status":"publish","type":"post","link":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/","title":{"rendered":"Palm Springs: Designing the Avanti"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1300\" height=\"966\" class=\"aligncenter size-full wp-image-9028\" src=\"https:\/\/www.studebakermuseum.org\/studebaker-main\/wp-content\/uploads\/2022\/01\/Copy-of-early-sketch-for-web.jpg\" alt=\"This sketch was drawn in Palm Springs as the designers figured out what the Avanti would be. There are notes scrawled all around the car sketch with Raymond Loewy's signature in the corner.\" srcset=\"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2022\/01\/Copy-of-early-sketch-for-web.jpg 1300w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2022\/01\/Copy-of-early-sketch-for-web-300x223.jpg 300w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2022\/01\/Copy-of-early-sketch-for-web-1024x761.jpg 1024w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2022\/01\/Copy-of-early-sketch-for-web-768x571.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<p>To meet Studebaker\u2019s deadline, Loewy and his design team set up shop in a rented bungalow in Palm Springs, California, not far from one of Loewy\u2019s homes. The team consisted of John Ebstein, a longtime Loewy lieutenant who served as the Avanti\u2019s project coordinator, Bob Andrews another Loewy veteran whose resume included work on the 1948 \u201cStep-Down\u201d Hudson and Tom Kellogg, a recent graduate of southern California\u2019s Art Center College of Design.<\/p>\n<p>Loewy sketched out the Avanti\u2019s basic design concepts: No radiator grille, as he felt it dated a car\u2019s design, a coke-bottle silhouette and a fastback-like tail. Some themes were borrowed from previous Loewy design exercises performed on a BMW 507, a Lancia, and \u201959 Cadillac Eldorado.<\/p>\n<p>Kellogg sketched design ideas and Bob Andrews translated those ideas into clay. Ebstein helmed the studio between Loewy\u2019s daily visits. Twelve-hour days were common. As weeks progressed, Loewy began meeting with Studebaker personnel in South Bend with models and sketches for initial feedback. Five weeks after they began, Loewy and his crew completed an eighth scale model and shipped it to South Bend. It was now up to Studebaker\u2019s designers and engineers to turn this loaf-of-bread sized model into a functioning production autumnal.<\/p>\n<h2>About this Series<\/h2>\n<p><em>Studebaker\u2019s Last Dance: The Avanti<\/em>\u00a0was on display at the Museum in 2012.\u00a0 This\u00a0<a href=\"https:\/\/www.studebakermuseum.org\/blog-category\/a-trip-through-the-studebaker-factory\/\">series of articles<\/a>\u00a0comes for the displays from that exhibition.<\/p>\n<h2>About the Story<\/h2>\n<p>If you want the complete story, get your own copy of <em><a href=\"https:\/\/www.studebakermuseum.org\/store\/Studebaker's-Last-Dance:-Avanti\">Studebaker&#8217;s Last Dance: The Avanti <\/a><\/em>now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To meet Studebaker\u2019s deadline, Loewy and his design team set up shop in a rented bungalow in Palm Springs, California, not far from one of Loewy\u2019s homes. The team consisted [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":11076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,22],"tags":[],"class_list":["post-11075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-special-exhibitions","category-studebakers-last-dance-the-avanti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Palm Springs: Designing the Avanti - The Studebaker National Museum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Palm Springs: Designing the Avanti - The Studebaker National Museum\" \/>\n<meta property=\"og:description\" content=\"To meet Studebaker\u2019s deadline, Loewy and his design team set up shop in a rented bungalow in Palm Springs, California, not far from one of Loewy\u2019s homes. The team consisted [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/\" \/>\n<meta property=\"og:site_name\" content=\"The Studebaker National Museum\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-31T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2024\/03\/Copy-of-early-sketch-for-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"966\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Drevet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Drevet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/\"},\"author\":{\"name\":\"Maria Drevet\",\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/#\\\/schema\\\/person\\\/2a5b581c4b9d6e451aba211f78a020ec\"},\"headline\":\"Palm Springs: Designing the Avanti\",\"datePublished\":\"2022-01-31T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/\"},\"wordCount\":259,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studebakermuseum.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Copy-of-early-sketch-for-web.jpg\",\"articleSection\":[\"Special Exhibitions\",\"Studebaker's Last Dance: The Avanti\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/\",\"url\":\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/\",\"name\":\"Palm Springs: Designing the Avanti - The Studebaker National Museum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studebakermuseum.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Copy-of-early-sketch-for-web.jpg\",\"datePublished\":\"2022-01-31T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/#primaryimage\",\"url\":\"https:\\\/\\\/studebakermuseum.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Copy-of-early-sketch-for-web.jpg\",\"contentUrl\":\"https:\\\/\\\/studebakermuseum.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Copy-of-early-sketch-for-web.jpg\",\"width\":1300,\"height\":966},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/palm-springs-designing-the-avanti\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/studebakermuseum.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Palm Springs: Designing the Avanti\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/#website\",\"url\":\"https:\\\/\\\/studebakermuseum.org\\\/\",\"name\":\"The Studebaker National Museum\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/studebakermuseum.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/#organization\",\"name\":\"The Studebaker National Museum\",\"url\":\"https:\\\/\\\/studebakermuseum.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/studebakermuseum.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/site-logo.svg\",\"contentUrl\":\"https:\\\/\\\/studebakermuseum.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/site-logo.svg\",\"width\":300,\"height\":104,\"caption\":\"The Studebaker National Museum\"},\"image\":{\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/studebakermuseum.org\\\/#\\\/schema\\\/person\\\/2a5b581c4b9d6e451aba211f78a020ec\",\"name\":\"Maria Drevet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96f3178e9be076d31d24bcb9a7a78ba433c065aa310aa7a338ae53d3fe91e6fb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96f3178e9be076d31d24bcb9a7a78ba433c065aa310aa7a338ae53d3fe91e6fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96f3178e9be076d31d24bcb9a7a78ba433c065aa310aa7a338ae53d3fe91e6fb?s=96&d=mm&r=g\",\"caption\":\"Maria Drevet\"},\"url\":\"https:\\\/\\\/studebakermuseum.org\\\/author\\\/mtekolste\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Palm Springs: Designing the Avanti - The Studebaker National Museum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/","og_locale":"en_US","og_type":"article","og_title":"Palm Springs: Designing the Avanti - The Studebaker National Museum","og_description":"To meet Studebaker\u2019s deadline, Loewy and his design team set up shop in a rented bungalow in Palm Springs, California, not far from one of Loewy\u2019s homes. The team consisted [&hellip;]","og_url":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/","og_site_name":"The Studebaker National Museum","article_published_time":"2022-01-31T00:00:00+00:00","og_image":[{"width":1300,"height":966,"url":"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2024\/03\/Copy-of-early-sketch-for-web.jpg","type":"image\/jpeg"}],"author":"Maria Drevet","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maria Drevet","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/#article","isPartOf":{"@id":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/"},"author":{"name":"Maria Drevet","@id":"https:\/\/studebakermuseum.org\/#\/schema\/person\/2a5b581c4b9d6e451aba211f78a020ec"},"headline":"Palm Springs: Designing the Avanti","datePublished":"2022-01-31T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/"},"wordCount":259,"commentCount":0,"publisher":{"@id":"https:\/\/studebakermuseum.org\/#organization"},"image":{"@id":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/#primaryimage"},"thumbnailUrl":"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2024\/03\/Copy-of-early-sketch-for-web.jpg","articleSection":["Special Exhibitions","Studebaker's Last Dance: The Avanti"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/","url":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/","name":"Palm Springs: Designing the Avanti - The Studebaker National Museum","isPartOf":{"@id":"https:\/\/studebakermuseum.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/#primaryimage"},"image":{"@id":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/#primaryimage"},"thumbnailUrl":"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2024\/03\/Copy-of-early-sketch-for-web.jpg","datePublished":"2022-01-31T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/#primaryimage","url":"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2024\/03\/Copy-of-early-sketch-for-web.jpg","contentUrl":"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2024\/03\/Copy-of-early-sketch-for-web.jpg","width":1300,"height":966},{"@type":"BreadcrumbList","@id":"https:\/\/studebakermuseum.org\/palm-springs-designing-the-avanti\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/studebakermuseum.org\/"},{"@type":"ListItem","position":2,"name":"Palm Springs: Designing the Avanti"}]},{"@type":"WebSite","@id":"https:\/\/studebakermuseum.org\/#website","url":"https:\/\/studebakermuseum.org\/","name":"The Studebaker National Museum","description":"","publisher":{"@id":"https:\/\/studebakermuseum.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/studebakermuseum.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/studebakermuseum.org\/#organization","name":"The Studebaker National Museum","url":"https:\/\/studebakermuseum.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/studebakermuseum.org\/#\/schema\/logo\/image\/","url":"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2024\/03\/site-logo.svg","contentUrl":"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2024\/03\/site-logo.svg","width":300,"height":104,"caption":"The Studebaker National Museum"},"image":{"@id":"https:\/\/studebakermuseum.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/studebakermuseum.org\/#\/schema\/person\/2a5b581c4b9d6e451aba211f78a020ec","name":"Maria Drevet","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/96f3178e9be076d31d24bcb9a7a78ba433c065aa310aa7a338ae53d3fe91e6fb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96f3178e9be076d31d24bcb9a7a78ba433c065aa310aa7a338ae53d3fe91e6fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96f3178e9be076d31d24bcb9a7a78ba433c065aa310aa7a338ae53d3fe91e6fb?s=96&d=mm&r=g","caption":"Maria Drevet"},"url":"https:\/\/studebakermuseum.org\/author\/mtekolste\/"}]}},"_links":{"self":[{"href":"https:\/\/studebakermuseum.org\/wp-json\/wp\/v2\/posts\/11075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studebakermuseum.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studebakermuseum.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studebakermuseum.org\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/studebakermuseum.org\/wp-json\/wp\/v2\/comments?post=11075"}],"version-history":[{"count":0,"href":"https:\/\/studebakermuseum.org\/wp-json\/wp\/v2\/posts\/11075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studebakermuseum.org\/wp-json\/wp\/v2\/media\/11076"}],"wp:attachment":[{"href":"https:\/\/studebakermuseum.org\/wp-json\/wp\/v2\/media?parent=11075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studebakermuseum.org\/wp-json\/wp\/v2\/categories?post=11075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studebakermuseum.org\/wp-json\/wp\/v2\/tags?post=11075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}