{"id":13589,"date":"2025-01-23T17:12:22","date_gmt":"2025-01-23T17:12:22","guid":{"rendered":"https:\/\/studebakermuseum.org\/?p=13589"},"modified":"2025-01-29T17:11:30","modified_gmt":"2025-01-29T17:11:30","slug":"top-of-the-line","status":"publish","type":"post","link":"https:\/\/studebakermuseum.org\/top-of-the-line\/","title":{"rendered":"Top of the Line"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13589\" class=\"elementor elementor-13589\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6be7d26 e-flex e-con-boxed e-con e-parent\" data-id=\"6be7d26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-073e4ec elementor-widget elementor-widget-heading\" data-id=\"073e4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOP OF THE LINE: STUDEBAKER PRESIDENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad59d52 elementor-widget elementor-widget-text-editor\" data-id=\"ad59d52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><u>The Golden Age: 1926-1933<\/u><\/strong><\/p><p>In the mid-1920s Studebaker was looking to refresh its model lineup and expand its market.\u00a0\u00a0 A new slate of model names was introduced:\u00a0 The former Standard Six was now the Dictator, the Special Six and certain Big Six models evolved into the Commander line, and Studebaker\u2019s top-end models were rebranded as the \u201cPresident.\u201d\u00a0\u00a0<\/p><p>The \u201cPresident\u201d name debuted in mid-1926 on several of the company\u2019s previous model ES Big Six automobiles.\u00a0 In January of 1928 Studebaker unveiled a brand-new model FA eight-cylinder President which took aim at the ever-growing luxury market\u00a0 The model FA President featured an all-new 100 horsepower inline eight-cylinder courtesy of Studebaker chief engineer Delmar G. \u201cBarney\u201d Roos.\u00a0\u00a0 These so-called \u201cbig Presidents\u201d remained in production through 1933.<\/p><p>The Great Depression hit automakers hard and Studebaker was no exception. \u00a0The high-end automobile market all but vanished as Americans struggled to put food on the table.\u00a0 Falling sales and dwindling reserves forced Studebaker into receivership in March of 1933. Though Studebaker would survive, the big Presidents would not.\u00a0 Just 635 1933 Speedway Presidents built, and Studebaker dropped the line at the end of year.<\/p><p>\u00a0<\/p><p>This information comes from our past exhibition: <a href=\"https:\/\/studebakermuseum.org\/exhibition\/the-president\/\">Top of the Line: Studebaker&#8217;s President.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0cf213 elementor-widget elementor-widget-image\" data-id=\"d0cf213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"506\" src=\"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2025\/01\/1929-President-8-lit-for-newsletter.jpg\" class=\"attachment-large size-large wp-image-13603\" alt=\"\" srcset=\"https:\/\/studebakermuseum.org\/wp-content\/uploads\/2025\/01\/1929-President-8-lit-for-newsletter.jpg 800w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2025\/01\/1929-President-8-lit-for-newsletter-300x237.jpg 300w, https:\/\/studebakermuseum.org\/wp-content\/uploads\/2025\/01\/1929-President-8-lit-for-newsletter-768x608.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TOP OF THE LINE: STUDEBAKER PRESIDENT The Golden Age: 1926-1933 In the mid-1920s Studebaker was looking to refresh its model lineup and expand its market.\u00a0\u00a0 A new slate of model [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":13603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top of the Line - The Studebaker National Museum<\/title>\n<meta name=\"description\" content=\"In the mid-1920s Studebaker was looking to refresh its model lineup and expand its market. 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